Online Google Analytics 4 Course for digital marketeers
Are you collecting reliable data but struggling to make sense of it? Take this course and learn how to go from data to insights – fast.
If you work in digital marketing, you want to use Google Analytics 4 to improve your digital marketing channels. But without guidance, it can be challenging to make sense of it all.
This online course will get you up and running with Google Analytics. You’ll learn how to turn data into actionable insights, helping you become a more data-driven and effective digital marketer.
Take the course
Your Google Analytics 4 instructor
My name is Leon Korteweg. Over the years I’ve had the honor of training hundreds of professionals on Google Analytics, across different fields. I'm confident this course will help you get started with Google Analytics.
What will you learn in this Online Google Analytics 4 Course?
This course will give you answers to many common questions around GA4, like:
- How can I install Google Analytics 4 on my website and set up the most important settings?
- What are the most important metrics for your website and online campaigns and how can I interpret them?
- How can I use the reports in GA4 to improve my website and online campaigns?
- How can I build my own custom reports?
- How can I monitor the performance of my website and online campaigns?
- What pages are most popular on my website?
- What traffic sources and campaigns are driving the most traffic and conversions on my site?
- How can I diagnose errors on my site and find opportunities?
- What keywords do my site visitors search for on my site?
- How can I use funnels and learn more about user flow?
- How can I manage users and secure my data?
Who will benefit from this GA4 course?
This course is designed for everyone working in digital marketing that wants to get started with Google Analytics 4. In this course we’ll start from scratch, no prior knowledge is required.
What's inside the online course?
The Analytics Foundations GA4 course consists of 7 modules and 30 lessons. If you take the course in one go, you'll be able to finish the course within one workday.
Here's what you can expect:
Module 1: Welcome to Google Analytics 4
- Introduction
- How Web Analytics is vital to website growth
- Create a measurement plan: What metrics are most important?
- First look at the GA4 interface
Module 2: How to install Google Analytics 4 on your site
- Set up your account
- Tag your site
- Add a user
- Filter internal traffic
- Set up conversions
- Data retention
- Google Analytics and Privacy
- Set up Cookiebot and GA4
Module 3: Monitoring your website
- Monitoring your website
- How to turn data into insights (part 1)
Module 4: How to use Google Analytics 4 reports
- Traffic sources and campaigns (part 1)
- Traffic sources and campaigns (part 2)
- Traffic sources and campaigns (part 3)
- Landing pages
- Most viewed content and user flow
- E-commerce reports
Module 5: How to analyse your Google Analytics data
- How to turn data into insights (part 2)
- How to diagnose problems on your site
- How to become better at web analytics
Module 6: How to build your own custom reports
- Making our first custom report from scratch
- Internal search, downloads, outbound clicks and 404 errors
- Build a Google Ads drilldown report
- Make a website funnel report
Module 7: Bonus modules
- SEO with Google Analytics
- How to use UTM tags
- Set up GA4 on an online store
How much does the program cost?
The live version of this program costs around €800 per person for a single day. Companies pay me up to €2900 to teach this material to their teams.
Because I want to make this knowledge as accessible as possible, I'm offering this today for only €120. Get Analytics Foundations and start learning how to use Google Analytics 4 immediately!
